Every minute of every day we are given opportunities to make choices. Some choices are easy, some are hard, some are small, some are big, some are insignificant, and some are life-changing. We make choices about when to get out of bed, what to eat for breakfast, what to do for the day. In web design and development there are lots of choices to be made everyday too!
For example, designers might choose what color scheme, fonts, images to use on a site. Developers might choose what programming languages work best for them, how to approach the functionality requirements of a site, what queries to write, which shopping cart to use for the latest ecommerce site project, etc. Designers and developers aren’t the only ones making choices though! In the beginning, the client is making the choice about what they want out of their website and which person or company they want to hire to build that site for them. They may decide to approach one person/company or a few to compare – then they make other choices based on those decisions. Once a site is completed and live, users access those sites by entering search terms and choosing which website(s) are the best fit for what they’re looking for. Users also make choices about whether or not to stay on a site they visit or move on to another.
All these choices are important ones to consider when you are designing and developing a website. You need to think about what choices a client might make before they approach you, so you’ll know how to market your services and ‘sell’ the client on your experience and talents. Then you need to ask the right questions, so you can get a feel for what the client is looking for when making their choice for a designer/developer. Whether you’re a designer, developer or both – you’ll need to at least be familiar with the choices that are made for both aspects of a website project so that you can see the ‘big picture’ and understand your role in that project. You also need to familiarize yourself with research and statistics on how users make choices about what website(s) to open and how functionality and design have a direct affect on the time a user spends on a website.
“Let the views of others educate and inform you, but let your decisions be a product of your own conclusions.” (Jim Rohn)